Wajax is pleased to share that Hitachi Construction Machinery has announced a global rebranding initiative. Beginning April 2027, the company will transition to a new name and brand identity: LANDCROS.
This global rebrand represents more than a name change, it signals a forward-looking vision built on innovation, collaboration, and trusted performance in the construction and mining sectors.
What This Means for Wajax Customers
As a long-standing dealer for Hitachi Construction Machinery, Wajax will continue to offer the same trusted products, with enhanced support, and service excellence our customers rely on.
You’ll begin to see the LANDCROS name and branding appear alongside Hitachi Construction Machinery, continuing through to April 2027. During this transition, the same trusted people, performance, and engineering expertise remain unchanged—from manufacturing and supply chains to product reliability and after-sales service.
Our focus remains clear: delivering dependable, high-performance equipment and solutions that support your success, today and in the future.
Why LANDCROS?
The name LANDCROS blends two powerful ideas:
- LAND – symbolizing a deep connection to the earth and a mission to build a more prosperous, sustainable future.
- CROS – reflecting key values: Customer-focused, Reliable, Open, and Solutions-driven.
This new identity captures the spirit of transformation within the global construction and mining industries, representing a shift toward intelligent, connected, and sustainable solutions.
Learn More About LANDCROS
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Frequently Asked Questions
Why is the company changing its name from Hitachi Construction Machinery to LANDCROS?
The new name reflects HCM’s ongoing commitment to innovation and delivering world-class solutions for our customers. While Hitachi’s heritage remains strong, LANDCROS represents future focus on supporting customers throughout the machinery lifecycle with integrated services and solutions.
Will manufacturing, people, and supply chains change?
No. Value chain from the first stage of manufacturing to the final point of sale will remain the same. All facilities, research and development centers, engineering, Hitachi personnel, and supply chain partners remain in place and will transition to LANDCROS. From factories to dealers, the entire group is moving forward together under the new brand.
Will the quality of products and services change after the rebranding?
No. The quality, reliability, and support you expect will remain unchanged. Distribution, machines, technology, production, people and support remain the same. Only the brand name and visual identity are evolving.
Why is this happening now?
The rebrand aligns with the company’s long-term strategy to position itself as a global leader in sustainable and intelligent construction and mining solutions.
What does this mean for Wajax as a dealer?
Wajax will continue to represent the same high-quality products and services, but under the LANDCROS name effective April 2027. Our partnership remains strong, and we’ll receive updated materials and support to reflect on the new brand. Clear communication and consistent messaging will be the key to a successful transition.